M7, hailing from Perth, Western Australia, has established himself as a diverse and versatile artist within the music industry since his emergence in 2019 with his debut single “Nuke.” His journey through music has been marked by consistent releases and growing popularity, particularly highlighted by his most streamed single, “It Keep Comin’,” which has amassed over 11,000 streams to date. This track stands out not just for its catchy rhythm and melody but also for its deeply resonant lyrics, capturing the artist’s internal struggles and reflections on pain, the pressures of life, and the desire for escape.
The lyrics of “It Keep Comin'” are a profound expression of M7’s confrontation with pain and adversity. The repeated lines “I don’t wanna feel the pain no more / I don’t really wanna have to play these games no more / It keep comin’ and comin’ and comin'” encapsulate a sentiment of weariness and a longing for relief from the continuous cycle of challenges. M7 delves into personal struggles, touching on themes of mental health, substance use as a coping mechanism, and existential reflections, as seen in verses like “Am I going insane / Do I need to blaze an eighth / And just take off / Atoms what we’re made of / Replace my brain it is straight rot.”
Furthermore, the song explores the notion of seeking solace in external factors (“Blame it on the oh oh oh oh oh”) while confronting the inevitability of facing one’s issues head-on. It’s a raw and honest portrayal of the artist’s battle with his demons and the universal quest for peace amidst chaos.
Despite not releasing any singles so far in 2024, M7’s work leading up to the new year, including singles like “Wrong Decisions” and “All In,” showcases his commitment to wordplay and versatility. These tracks further establish him as an artist dedicated to exploring a range of themes and emotions, solidifying his place in the music scene as a thoughtful and impactful voice.
Through “It Keep Comin'” and his broader discography, M7 invites listeners into his world, offering a blend of vulnerability and resilience. His music serves as both a personal diary and a source of solace for those who might find echoes of their own experiences in his words, marking him as a standout artist in today’s diverse musical landscape.
